The objective of the online campaign for Capitol Creative Alliance was to promote their participation in the Big Day of Giving fundraising celebration hosted by The Sacramento Region of Community Foundation. My approach to this campaign centered around the core identity of Capitol Creative Alliance as a volunteer-based organization dedicated to building a supportive creative community. I designed a concept showcasing the faces of those involved in the organization in a layered manner, symbolizing their interconnectedness. Hand-drawn outlines of individuals and text were utilized to highlight the diversity of industries represented and emphasize creativity as a common thread across them.