The objective of this campaign was to establish a short-term brand identity for the Interspace Film Festival, intended for promotion throughout its three-day event and across all festival touchpoints. My approach involved visually depicting technology's dominance over humanity, symbolized by circuit board lines overtaking a hand. This holographic hand serves as a focal point, showcasing Interspace and emphasizing the festival's name. I then incorporated recognizable elements from this concept to develop a cohesive system applied to all campaign assets.