The objective of this branding project was to create an engaging identity for Space Agent Academia, appealing to both children and their parents. I chose to incorporate the universally recognized symbol of a rocket ship into the logo, shaping it into the letter "A". This rocket-shaped "A" launches into space, leaving behind the name "Agent Academia" in its plume, symbolizing the academy's earthly location. This imagery evokes a sense of excitement and possibility, inviting young minds to embark on an educational journey beyond the stars. I then developed a cohesive system that extended across various touchpoints, ensuring a consistent and impactful brand experience.